Whether you’re new to video marketing or have plenty of experience with it, The Ice Cream Model of Video Marketing breaks down all forms of video into four categories; Cornerstone, Resource, Bragging Rights, and Active.
Businesses often have a difficult time talking themselves up without feeling like they are showing off, but this is not the time to be reserved.
Your Bragging Rights videos are a perfect opportunity to be proud of the work you do, whether in your own words or through the voices of your satisfied customers. Bragging Rights can cover a wealth of different areas that your business is involved with, if you’ve done something for a charity, tell people about it, raise awareness. So with that in mind, here are three quick tips to get the most out of your Bragging Rights videos.
1. Be Proud But Show Humility
Talk yourself up without knocking your competitors down. There’s a difference between bragging and gloating, one builds trust, the other erodes it. We’re bragging, not gloating.
2. Testimonials Are A Must
Nothing convinces a potential customer more than hearing from a happy one. Think of it like digital word of mouth, a customer who had a great experience working with you is sharing that experience with potential new customers. Ask clients to talk about the solutions you were able to provide, the service, and what they enjoyed about working with your business. Sharing the things your business has achieved is great, but a testimonial from a satisfied customer is essential.
3. No Sales
Much like Resource Videos, there is no place for direct sales in a Bragging Rights video, that’s what your Active Videos are there for. Letting your achievements speak for themselves is call to action enough.
So there you have it, three simple tips to help you get the most out of your Bragging Rights Videos, so what are you waiting for?