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Why So Much Online Content Sounds Exactly the Same
It feels like almost every business is using AI to write content now. Blog posts, social captions, website copy, email newsletters, it's everywhere. And honestly? You can tell. Not because AI writing is universally terrible, well, some of it is pretty close to...
Capes, Cameras and Confidence: Our Six Weeks at Level Best
In the Autumn of 2024, we had the absolute joy of spending six weeks at Level Best in Colchester, and what unfolded was nothing short of super. At Jellyfielders, we’re used to scripts, schedules, shooting days, and post-production, but this project was different. It...
3 Top Tips for your Active Video Content
Every business needs a video, but understanding what type of video your business needs can be confusing. Using more than a decade's worth of experience, our Ice Cream Model Video Marketing takes the complexity out of the equation, breaking down all forms of video into...
3 Tips for your Bragging Rights Videos
Whether you're new to video marketing or have plenty of experience with it, The Ice Cream Model of Video Marketing breaks down all forms of video into four categories; Cornerstone, Resource, Bragging Rights, and Active. Businesses often have a difficult time talking...
3 Tips for your Resource Videos
We all know that every business needs video, but knowing what type of video your business needs can be confusing. The Ice Cream Model Video Marketing takes the complexity out of the equation breaking down all forms of video into four easy to understand categories....
3 Tips for your Cornerstone Video
Your Cornerstone video is the foundation that you build your video marketing strategy on, but what is it? Simply put, your Cornerstone video tells your potential customers who you are, what you do, and establishes trust between your business and your customers. The...