Why So Much Online Content Sounds Exactly the Same

Why So Much Online Content Sounds Exactly the Same

It feels like almost every business is using AI to write content now. Blog posts, social captions, website copy, email newsletters, it’s everywhere. And honestly? You can tell. Not because AI writing is universally terrible, well, some of it is pretty close to...
3 Top Tips for your Active Video Content

3 Top Tips for your Active Video Content

Every business needs a video, but understanding what type of video your business needs can be confusing. Using more than a decade’s worth of experience, our Ice Cream Model Video Marketing takes the complexity out of the equation, breaking down all forms of...
3 Tips for your Bragging Rights Videos

3 Tips for your Bragging Rights Videos

Whether you’re new to video marketing or have plenty of experience with it, The Ice Cream Model of Video Marketing breaks down all forms of video into four categories; Cornerstone, Resource, Bragging Rights, and Active. Businesses often have a difficult time...
3 Tips for your Resource Videos

3 Tips for your Resource Videos

We all know that every business needs video, but knowing what type of video your business needs can be confusing. The Ice Cream Model Video Marketing takes the complexity out of the equation breaking down all forms of video into four easy to understand categories....