Why So Much Online Content Sounds Exactly the Same

Why So Much Online Content Sounds Exactly the Same

It feels like almost every business is using AI to write content now. Blog posts, social captions, website copy, email newsletters, it’s everywhere. And honestly? You can tell. Not because AI writing is universally terrible, well, some of it is pretty close to...
3 Tips for your Bragging Rights Videos

3 Tips for your Bragging Rights Videos

Whether you’re new to video marketing or have plenty of experience with it, The Ice Cream Model of Video Marketing breaks down all forms of video into four categories; Cornerstone, Resource, Bragging Rights, and Active. Businesses often have a difficult time...